Ayele, Assegid Ayele, and Meron Tilahun Tilahun. 2026. “The Effects of Perceived Service Quality on Customer Loyalty: The Mediating Role of Customer Satisfaction and Trust: Evidence from Four-Star-Rated Hotels in Hawassa”. Madda Walabu University Journal of Equity in Sciences and Sustainable Development 9 (1):45-64. https://doi.org/10.20372/mwu.jessd.2026.1592.